How to Promote Yourself as a Freelancer

ProfitProton Logo Sjoerd Visser
How to Promote Yourself as a Freelancer

Starting and growing a freelance business is not easy. With so much competition out there, how can you make your services stand out and convince potential clients to hire you?

Promoting yourself effectively is critical to freelancing success. Without visibility and a clear value proposition, you’ll struggle to find work. But don’t worry, with the right strategies, you can get your freelancing career off the ground.

Related: Top 10 Freelancing Skills to Learn for Beginners

This article will explore six key ways to promote your freelance services, build your personal brand, and attract more business. Whether you’re just starting out or looking to take your freelancing to the next level, these proven promotion tips will help you get your name out there, impress potential clients, and maximize your earning potential.

6 Ways to Promote Yourself as a Freelancer

1. Guest Posts

Guest posting

Writing guest posts for relevant blogs and websites is a great way to get exposure as a freelancer.

Try to provide valuable insights and advice instead of a sales pitch, but make sure to include a link pointing to your service. This boosts your SEO and can result in qualified traffic to your own site.

When reaching out to publishers, explain why you would be a great fit to write for them. Share samples of your work or ideas for post topics.

Focus on sites read by your ideal clients instead of spamming random blogs.

With a targeted guest posting strategy, you can showcase your skills to potential new clients. Just make sure the content is high quality and relevant. Write something their audience will truly appreciate and you will stand out.

2. Social Media

Social media

Social media platforms like Facebook, Instagram, LinkedIn, and TikTok provide awesome ways to establish your personal brand as a freelancer. Being active on relevant channels helps provide visibility and credibility with potential clients.

Post regularly on your services, advice, behind-the-scenes of projects, or industry insights. Mix in some personal posts to show your personality. Use relevant hashtags and engage with others in your field.

You can also run social media ads to get more targeted reach. For example, advertise your freelance writing services to followers of writing groups.

Make sure to optimize your social profiles with a strong bio, portfolio examples, and website links.

3. SEO

SEO - Search Engine Optimization

Optimizing your online presence for SEO (search engine optimization) makes it easier for potential clients to find and learn about your freelance services through a search engine.

SEO is about increasing your visibility on search engines like Google. The goal is to rank higher in results for keywords and queries related to your service offerings.


Start by researching relevant keywords. Think about terms clients would search when looking for someone offering your services. Use these throughout your website content, page titles, headers, URLs, and meta descriptions.

Also optimize your freelance profiles on platforms like LinkedIn, Upwork, and Fiverr with these keywords.

Produce blog posts and videos that target specific keyword terms. Link to this content from other sites when possible.

4. Build a Portfolio

Portfolio example

Having an impressive portfolio showcasing your best freelance work makes you appear significantly more credible to potential clients. It provides examples of the value you can provide.

Make sure your portfolio website or professional profiles highlight specific projects, with images/videos, testimonials, and explanations of the services you provided.

Clients want to quickly see your abilities in action, not just generic claims about your skills.

Also use your portfolio when applying to job postings on sites like LinkedIn. Hiring managers want concrete examples of prior work. So include a link to your portfolio in your application.

5. Networking


Networking online or in-person within your industry's community can lead to game-changing connections as a freelancer.

Consider going to conferences or events, connect on platforms like LinkedIn, Facebook Groups, and Slack channels. Provide value by sharing insights.

The more people encounter you and your expertise, the more likely your services stay top of mind when they need help on projects.

Networking is also a two-way street. Ask others for advice to help grow your freelancing skills. Learn what challenges they face. Offer support where you can.

When networking, focus on giving before getting. If your contributions are helpful, opportunities to work together often follow.

Done right, networking builds relationships, raises awareness, generates referrals, and positions you as an authority worth hiring.

6. Ads


Running targeted ads on platforms like Facebook, Instagram, LinkedIn, and Google can expand your promotional reach as a freelancer.

With ads, you pay to boost the visibility of your services. You can precisely target an audience by location, interests, job titles, and more.

For example, if you do freelance web development, run ads promoting your services that only appear to people with developer job titles. Or target your designs ads based on interests like "web design trends".

This gets your service in front of highly qualified leads actively searching for someone to hire. The investment can yield big returns in terms of new client acquisition.

Just focus on a narrow, highly relevant target audience instead of trying to appeal to everyone. Track conversion rates to optimize your ads over time.


What are the top freelancing platforms?

Some top freelancing platforms include Upwork, Fiverr and Freelancer. Compare factors like fees, categories of work, clientele, and reviews to choose the best fit.

Related: How to Get Customers on Fiverr

How much money can I make with freelancing?

Earnings potential varies widely based on your niche, skills, experience, portfolio, and marketing. Many freelancers charge $25-$100 per hour. With consistent work, six figures in annual income is possible in high demand fields.

Should I have a portfolio website for freelancing?

Absolutely, an online portfolio highlighting your work and skills is extremely helpful for freelancing. It builds credibility and gives clients confidence in your abilities. Make yours shine with case studies, client testimonials, and examples that bring your expertise to life.

Key Takeaways

Promoting your freelance services effectively takes work, but pays dividends in growing your business. Apply these tips to get started:

  • Guest post on industry blogs to showcase expertise.

  • Build your brand consistently on social media.

  • Optimize online profiles and content for SEO visibility.

  • Showcase your best work in an online portfolio.

  • Network both online and in-person to make connections.

  • Run targeted ads to reach more potential clients.

With the right mix of these strategies, you can establish yourself as a top freelancer in your field. Don’t wait for business to come to you, get out there and promote the fantastic services you offer!

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